Yardly, an online platform offering lawn care and snow removal through monthly subscriptions, has closed a $1 million seed round. Yardly told BetaKit the round was raised primarily from angel investors, which the company is not disclosing.
“We are standardizing the service offering, improving operational efficiency, and creating a service that gives homeowners an improved overall experience.”
The Edmonton-based startup will use the new funding for marketing in its existing markets, which currently include Edmonton, Calgary, Winnipeg, and the General Toronto Area. The new funds will also be used to launch the company in seven new cities: Vancouver, Ottawa, Hamilton, London, Windsor, and the Kitchener-Waterloo-Cambridge region. The investment will be used to further develop its platform and enhance user experience on the app.
“It’s an exciting time for our company, as investors continue to be impressed by our innovative business model that delivers quality and reliable yard services to our customers,” said Terry Song, Yardly’s co-founder and CEO. “This investment will solidify Yardly as the leading yard service brand in the country.”
Founded in 2015, Yardly aims to offer a “21st-century experience” for home-owners seeking long-term yard maintenance. Yardly was established by two former engineers, Song and chief customer officer Sheldon Zhang. Originally started as an app that offered on-demand snow removal, the company pivoted in 2018 to focus on offering recurring seasonal yard services.
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The company’s flagship service offering is its year-round, contract-free subscription, that allows customers to receive seasonal maintenance including snow removal, lawn mowing, fertilization, weed control, aerations, and more, throughout the year.
The startup also uses satellite imaging to review a user’s property, allowing them to receive a quote almost instantly. Since 2015, the company has expanded to 25 cities and towns in three provinces and claims to have served over 6,000 homeowners.
“Yardly does not want to change how lawns are mowed or how snow is shovelled,” said Zhang. “We are standardizing the service offering, improving operational efficiency, and creating a subscription service that gives homeowners an improved overall experience and complete peace of mind.”
Image courtesy Yardly