Inabuggy expands grocery delivery service, covering six cities across Canada


Toronto-based Inabuggy, whose main offering includes grocery delivery, has launched its delivery service in Edmonton.

Inabuggy, which promises to deliver goods in under an hour, also expanded to Montreal within the last year and is currently available in Calgary, Toronto, Ottawa, and Vancouver. In May 2018, the company rebranded to Inabuggy from Instabuggy in an effort to reflect that it’s available for a wide range of services. Speaking with Canadian Grocer, Inabuggy CEO Julian Gleizer said, “anything you can put into a buggy is what we’re all about.”

Inabuggy is focused on building in Canada as the grocery delivery market heats up with US competitors.

Inabuggy has also tried to expand beyond grocery delivery with various offerings in different cities. In Metro Vancouver, app users are able to order alcohol for delivery and in the Greater Toronto Area customers can order food platters and charcuterie boards from locations like Coppa’s, Food for Thought, and What a Bagel.

Inabuggy also offers subscription boxes that are filled with predetermined items by category, such as vegan and gluten-free snacks, food for grilling, and veggie boxes. It also has a loyalty program, called Inabux, allowing users to get one cent for every dollar spent before 10 orders, and two cents per dollar spent after 10 orders. Customers can cash out the rewards after reaching the $50 minimum.

Besides grocery delivery, the company also delivers pharmaceutical, pet care, alcohol, and household goods, with 600,000 items available on the website. It has over 50 grocery partners, including FreshCo, Costco, Longo’s, and McEwan. Inabuggy’s platform also utilizes AI to send more targeted offers and emails to its users.

Inabuggy is focused on building in Canada as the grocery delivery market in the country heats up with US competitors. One of these companies includes Instacart, which has been staffing up in Toronto with a goal of hiring 200 tech workers in the city. At the time of the announcement, Instacart claimed that 60 percent of Canadian households could access Instacart. Instacart also partners with major grocery retailers including Loblaws and Walmart Canada, its offering spans 15,000 stores across the US and Canada.

Recently, Gleizer spoke with Strategy Online to explain how Inabuggy carves its space in the crowded industry. He explained that the company’s data scientists analyze customer data to ensure that popular items are in stock at the grocery store, while personalizing offers for repeat customers. Inabuggy’s website also includes recipes, and customers can buy ingredients directly from the website.

“We’ve learned the smarter and more robust our technology is the better experience our customer receives,” Gleizer told Strategy Online.

Photo via Unsplash.

With files from Meagan Simpson

Jessica Galang

Jessica Galang

Freelance tech writer. Former BetaKit News Editor.

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