Idea Couture acquired by New Jersey-based business and technology firm Cognizant

Toronto-based Idea Couture, a Toronto-based firm offering digital innovation, strategy, design, and technology services, has been acquired by Cognizant.

Idea Couture has offices in the U.S., Europe, and Latin America. The company works with clients using innovation programs incorporating prototyping, research and ideation, and opportunity mapping to foster business and design ideas.

“Idea Couture has a track record of success in managed innovation – including rapidly envisioning, designing and prototyping digital solutions – to help companies create connected products, engage customers, and deploy new business models for growth and competitive advantage,” said Gajen Kandiah, executive vice president of Cognizant Digital Works. “The Idea Couture team’s capabilities accelerate our ability to help clients transform their customer experiences, core business processes, partner relationships, and supporting systems.”

Idea Couture will become part of Cognizant Digital Works, which similarly brings together strategy, design, technology, and industry expertise to create innovative solutions at enterprise scale.

“We are excited to build on our vision of a new kind of company that can conceive and build new products and experiences and bring transformation to our clients,” said Idris Mootee, CEO of Idea Couture. “As part of Cognizant Digital Works, we will be able to do even more exciting things with design and technology. By connecting with Cognizant’s proven technical abilities, global scale, and domain expertise, we can help our clients realize the value of their innovation efforts.”

The company has more than 170 social scientists, strategists, anthropologists, user experience experts, designers, and connected product developers on its team, and boasts clients like Samsung, PepsiCo, Cox, Citi Ventures, Kroger, ConAgra Foods.