Hack To Start Ep.184: Gessica Bicego, Blinklist head of performance marketing

Hack to Start

Gessica Bicego is the head of performance marketing at Blinkist, the platform for bite-sized insights in audio or text.

Bicego is originally from Italy and has a background in computer science, as well as a passion for marketing. She wanted to accelerate her career, and moved to Berlin to join Kayak as a programmatic marketing manager.

Over the last few years, Bicego has been building a performance marketing team at Blinkist, an app that enables busy people to listen or read bite-sized insights from books and more.

Blinkist was recently featured as one of the Top Apps of 2017 by Apple – and with over 4 million users and 15M in funding – Blinkist is looking to double its growth in 2018.

Bicego joins us to share her story, how she got into startups, how she’s built a career as a Performance Marketer, what it’s been like working at both Kayak and now Blinkist, what it’s like building a team, and much more.

Hack To Start is a weekly podcast focused on interesting people and the innovative ways they achieve success hosted by @FrancoVarriano and @TylerCopeland.