Hack To Start Ep. 107: Esther Crawford, CEO of Olabot

Hack to Start

Esther Crawford is the CEO of Olabot, a platform that makes it fun, simple to build personal bots. You can learn more about Crawford by chatting with her personal bot: m.me/estherbot

With a background in Philosophy and an interest in Middle Eastern politics, Crawford began to explore different online tools and communities like blogging and YouTube. Pairing this with her passion for storytelling and design, Crawford began her career as a social media consultant to some large brands, before launching her own startup called Glmps.

Glmps was unfortunately not as popular as its closest competitor Vine, and Crawford ended up continued on her startup journey by diving into mobile product marketing and growth at several other startups including Coach.me.

In late 2015, Crawford began to explore the emerging bot trend and built her own resume bot. She open-sourced the project which was quickly used by hundreds of people looking to build bots of their own. Continuing to experiment with personal bots, Crawford launched a platform called Olabots. They’ve since launched several more bots including the “Messina Bot” and a bot for Redfoo. She’s now part of Betawork’s bot accelerator, Botcamp.

Crawford’s bots have been featured in Fast Company, Lifehacker, Venture Beat and more.
Throughout her nine year career as a product marketer, she’s worn several different hats, helping to define and execute on go-to-market strategies, product launches, messaging, marketing campaigns and more!
Crawford joins us to share her story, how she got into tech and startups, what attracted her to the bots and messaging space, what it’s been like iterating on EstherBot and building the Olabot platform, and much more!

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Hack To Start is a weekly podcast focused on interesting people and the innovative ways they achieve success hosted by @FrancoVarriano and @TylerCopeland.