Future of Sport Lab accepting applications for first incubator cohort

Ryerson University and Maple Leaf Sports & Entertainment’s Future of Sport Lab is now accepting applications for startups working in sports innovation.

“We’re proud to be doing something unique. Unlike other sport-focused incubators and hubs, the FSL takes no equity, doesn’t require founder relocation, and doesn’t constrain startups to specific sports or markets. Our focus is developing high-impact sport innovation underscored by research and mentorship,” said Cheri Bradish, director of FSL and the Loretta Rogers research chair in sport marketing with the Ted Rogers School of Management at Ryerson University.

The Toronto-based FSL will provide up to 10 startups with four months of incubation, beginning January 2019. During the program, startups will receive immersive programming in partnership with the Ted Rogers School of Business, mentorship, access to academics working in the field, and opportunities to pilot with MLSE teams and venues.

“We’re excited to see startups that can help us achieve our goals – to win championships and deliver exceptional fan experiences – but we’re also looking forward to giving them a platform with our teams, venues and business that will give them an incredible opportunity for success in the sports and entertainment industry,” said Humza Teherany, CTO and digital officer for MLSE.

Applications to the FSL are due by 12 p.m. on November 22, 2018. Finalists will be invited to participate in Pitch Days on December 3-4, where founders will pitch their businesses to the advisory committee and broader mentor network for feedback and evaluation. See more details here.