Frank + Oak is officially moving beyond its focus of being the go-to fashion brand for men. The company announced that it’s launching a women’s line, after “several years of receiving thousands of requests for a women’s line.”
Frank + Oak is launching the womenswear line in Fall 2016.
“We’ve developed a reputation as the brand for creative and entrepreneurial millennials. Until now, we’ve only actively served a portion of that market,” said Ethan Song, CEO and co-founder of Frank + Oak.
The company is preparing to launch a collection spanning tees, sweaters, blouses, skirts, dresses, pants, outerwear, and accessories. In designing the collection, Frank + Oak is taking a similar philosophy as its menswear line, targeting an entrepreneurial, professional demographic. Last month, the company relaunched its platform to include chat bots and a 24-hour stylist, in an effort to appeal to a tech-savvy customer base.
“We’re seeing a trend where brands and services are becoming one. Our brand is becoming a service provider for our customers,” Song told BetaKit at the time. Frank + Oak is already inviting email submissions from customers who want access to its pre-sale event.
