Following Vancouver Expansion, San Francisco’s Homejoy Raises $38 Million

San Francisco-based home cleaning network Homejoy expanded to Vancouver a few months ago, its second Canadian city among a North American network that now stands at 31 markets.

Evidently the American startup isn’t slowing down as yesterday it announced a combines series A and series B funding round of $38 million. Google Ventures led the Series A investment and contributed to a Series B led by Redpoint Ventures. Max Levchin, First Round Capital, Oliver Jung, Mike Hirshland, and others. Homejoy has now raised $40 million in total investment.

“Homejoy is at the forefront of reinventing the home cleaning industry, while creating a platform that provides access to opportunities for professional service providers who want a flexible and convenient option for themselves and their families,” said CEO Adora Cheung. “This round of financing will help us bring our mission of happy homes to more clients – and cleaners – around the world.”

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The startup provides an easy way to match homeowners with trusted, professional service providers at an affordable rate (around $20 per hour).

Broader Canadian expansion seems logical, particularly in Calgary and Montreal. Launched in July 2012, Homejoy opened in the 31 markets across the US and Canada in just over 8 months, expanding its team to over 100 individuals. The startup is also providing access to opportunities for thousands of professional service providers across the US and Canada.

“The funding from Google Ventures, Redpoint Ventures and our other investors will not only support our aggressive expansion into dozens of new markets, but will enable us to further develop an amazing product and provide an unparalleled customer experience,” said Aaron Cheung, co-founder and VP of Growth. “We want to redefine not only how you can book a home cleaning – but all home services – as we push the envelope on how people think about taking care of and living in their homes.”

In late September Adora Cheung told us that the Vancouver launch “validates our ability to work in markets outside of the United States,” while it “confirms the need” for services like Homejoy.

“Part of why we chose Canada as our first international country to launch in is in large part due to demand.  Vancouver also has a vibrant startup ecosystem that we are excited to be part of,” said Cheung.



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