Startup stories – How to get press coverage

Join journalists and PR pros at the DMZ on December 7 for a panel discussion about startups and the media.
Learn why your startup launch isn’t news and why journalists aren’t opening your emails. Our panelists will discuss what makes a story newsworthy, how to find a compelling angle, and how to pitch to journalists. Attendees will learn how to improve the overall effectiveness of their media efforts.

Panelists:
Sarah Efron, small business editor at the Globe and Mail @Sarah_Efron
Dasha Pasiy, media relations officer at the DMZ @dashapasiy
Jessica Galang, reporter at BetaKit.com @jessicagalang
Douglas Soltys, editor-in-chief at Betakit.com @tron
Tyler Handley, co-founder of Inkbox @Tyler_Handley
Want to join the conversation online? We’ll be using #DMZsession!