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Leads and Customers don’t want to be “Hacked”

March 3, 2016 @ 6:30 pm - 9:00 pm

Today’s conversation about marketing is all about “hacks”, implying that a single process or tactic can unlock explosive growth in your organization all on its own.

Read behind the headlines of giants like Facebook and AirBnB, and you’ll find that every great growth team uses a lesser known set of tools to motivate their savant-like insights.

But what are these tools, and how can you make them if they don’t exist in your organization? That’s the focus of this edition of Growth Hackers TO.

What to expect by joining us:

• Designing value for real people though Buyer Personas for B2B and B2C companies

• Planning how you’ll deliver value through the Buyer Journey

• Synchronizing your messages with a Creative Brief

• Using existing models to facilitate your thinking, like the Business Model Canvas

…And for the die-hard hackers; planning your experiments into testing vs. optimization streams to set appropriate expectations with your team.

Leave with a clear set of instructions and resources to connect with your leads and customers – two group of people that never want to be “hacked”.

Details

Date:
March 3, 2016
Time:
6:30 pm - 9:00 pm
Website:
http://www.meetup.com/Growth-Hacking-Toronto/events/227782582/

Organizer

Growth Hacking Toronto

Venue

EventMobi
243 College St #300
Toronto, Canada
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