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Capturing Interest: Creating a compelling startup story – MaRS Best Practices

January 18, 2016 @ 1:30 pm - 3:00 pm


This Best Practices session is designed for emerging startups in the healthcare sector. We will focus on how to develop an external communication strategy and build a compelling narrative.
The main lesson we’ll cover? Assume nobody cares about or fully understands your startup or product—then convince them that they should.


Gordon Taylor Lee, Partner and General Manager, FleishmanHillard (Ottawa)

Gordon Taylor Lee is Partner and General Manager at FleishmanHillard’s Ottawa office. A former executive-level federal public servant, Gordon has also held executive-level roles in the offices of two federal Liberal cabinet ministers in the administrations of Prime Ministers Chretien and Martin, initially as Senior Policy Advisor to the Deputy Prime Minister, and subsequently as Director of Policy to the Minister of Health. He holds a master of public administration degree from Queen’s University and a bachelor of arts (first class distinction) degree from the University of Victoria.

Charles Muggeridge, Senior Vice President and Lead Healthcare Communications Practitioner, FleishmanHillard (Toronto)

Charles Muggeridge is Senior Vice President and the lead healthcare communications practitioner in FleishmanHillard’s Toronto office. He has led award-winning communications campaigns on behalf of corporate and not-for-profit clients. As a former journalist, Charles conducts extensive training with spokespeople to help them create and deliver messaging that breaks through and resonates with the audiences that matter. Prior to joining FleishmanHillard, he was a reporter at a daily newspaper, and he worked at the Canadian Diabetes Association. He has a bachelor of arts in philosophy from the University of Toronto.

Leslie Walsh, Vice President, FleishmanHillard (Toronto)

Leslie Walsh is a vice president providing senior communications counsel across a variety of sectors. Her client roster covers public, private and not-for-profit organizations, with a focus on healthcare, financial services and real estate development. She brings more than 10 years of public relations experience with expertise in integrated campaign development, corporate communications, issues management and stakeholder relations. Leslie manages complex projects involving staff throughout FleishmanHillard’s Canadian and international network to ensure programs resonate across diverse markets while achieving overarching communications goals. Her success and spirit of collaboration earned her the firm’s 2013 John D. Graham Award for PR excellence. Leslie holds a bachelor of arts degree in political science from McGill University.


MaRS Discovery District


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