eBay acquiring Terapeak to boost its data analytics offering for sellers

ebay terapeak

eBay has entered an agreement to acquire Toronto-based Terapeak, a company that provides insights for ecommerce sellers to manage their businesses.

Terms of the deal weren’t disclosed. Upon the close of the transaction, eBay will begin integrating certain functionality from Terapeak — which helps businesses understand what to sell, when to sell it, and at what price based on supply, demand, and pricing data — into its Seller Hub. eBay’s Seller Hub is meant to bring eBay’s data directly to sellers to make better decisions, and includes inventory management, performance insights, and growth opportunities.

“eBay’s planned acquisition of Terapeak makes so much sense for everyone involved, particularly for our customers,” said Kevin North, president and CEO of Terapeak. “We are excited to continue our vision of empowering merchants to discover what to sell on eBay and how to optimize their listings for maximum performance. Over time, Terapeak’s capabilities will become naturally integrated with eBay’s Seller Hub, therefore becoming more robust and providing merchants with a single place to manage and elevate their ecommerce business.”

Crunchbase lists Terapeak’s total funding to date at $5 million; in 2010, the company raised $4 million from Georgian Partners.

The transaction is expected to close before the end of 2017, at which time Terapeak’s employees will reportto eBay’s Bob Kupbens, VP of B2C selling, or Sunil Rajasekar, VP of seller experience.

A previous version of this story contained factual inaccuracies related to BetaKit’s additional reporting of the acquisition, which have since been removed