Starting July 25, Digital AdLab, a Toronto-based school providing courses on digital advertising, will be hosting a digital advertising accelerator bootcamp across Canada.
The bootcamp is designed as a one-day intensive program on the fundamentals of digital advertising. Participants will gain hands-on practical experience using the Buy-Side (agency & advertiser) applications. Through Digital Adlab’s partnership with DoubleClick by Google, participants will also work with DoubleClick Campaign Manager (DCM) and DoubleClick Bid Manager (DBM).
“The single-day bootcamp format provides participants with an immersive in-software experience that is designed to expand the understanding of digital and programmatic buying through first-hand utilization,” said Raymond Reid, founder & CEO of Digital AdLab. “Despite the growth in digital advertising spend by agencies and advertisers, there remains considerable hurdles in understanding its capabilities that we believe can only be addressed through greater exposure to the various platforms and their capabilities.”
The dates include:
Vancouver, BC: July 25 and November 15
Toronto, ON: August 10, September 13, October 4, November 15
Halifax, NS: August 17
Montreal, QC: September 20
Ottawa, ON: October 18
To register for the events and learn more, check it the official event page here.
