CIBC pulls mobile payments app instead of competing with Apple and Samsung Pay

CIBC logo

The CIBC mobile payments app has been removed from the Google Play Store. The app allowed CIBC clients to tap their smartphones on a payment terminal whenever they want to make a purchase.

According to a CIBC spokesperson, the reason the company got rid of its app was because of the popularity of Apple Pay and Samsung Pay.

“Our recent launches of Apple Pay and Samsung Pay have generated a strong, positive client response,” said the spokesperson. “Based on those results and on client feedback on future mobile payments options, CIBC has decided to stop supporting the CIBC mobile payment app, and to shift our focus on growing mobile payments in other areas. We see this as a growth market and we intend to lead for our clients in this area.”

Although the CIBC mobile payment app has disappeared, the CIBC Mobile Banking app is still available and allows users to make bill payments, transfer money and more.

When it comes to mobile payments in Canada, CIBC has been a leader in the industry. The mobile payment app was developed in 2012 and was the first-ever credit card payment system for smartphone devices that used a secure SIM card within any NFC-enabled devices.

CIBC was also one of the first Canadian banks to offer Apple Pay as well as the first to offer Samsung Pay in 2016.

Whether or not this is a good idea for one of Canada’s largest banks, only time will tell. It appears out of all the major Canadian banks Scotia, RBC and TD allow tap to pay through a mobile device.

This article was originally published on MobileSyrup

Dean Daley

Dean Daley

Dean Daley is a staff writer at MobileSyrup.

  • Um, what happens if you don’t have an Apple or Samsung phone?
    CIBC could have decided that despite multiple iterations it became simpler to outsource and white label a third party’s mobile wallet. This is a very popular practice with banks and telcos in the US, Euro and Australian. You don’t have to invest millions to build it yourself, then fold to the two biggest players. That’s how you lose “top of wallet” status.