Canadian-founded Snowball acquired by Credit Karma

Anish Acharya Snowball

Credit Karma, a startup that is best known for offering free online credit score assessments, has acquired Snowball, according to TechCrunch.

Terms of the deal were not disclosed. However, following the acquisition, Snowball will be removed from the Play Store in the coming weeks, and the technology the company developed will be integrated into Credit Karma’s own mobile apps.

Launched in 2014, Snowball started life as a unified inbox for the variety of Android chat apps available on the market. The app later relaunched as a priority inbox for all Android notification.

Snowball was founded by Anish Acharya and Jeson Patel, two University of Waterloo graduates and former Google employees. In 2010, the pair sold their first startup, SocialDeck, to the search giant.

Spark, the company’s platform for developing and monetizing mobile games, became the basis of Google Play Games, and both Patel and Acharya went to have successful stints at Google before they eventually decided they wanted to build their own company again. I interviewed Acharya earlier this year about life as a Canadian founder in the competitive world of Silicon Valley.

This article was originally published on MobileSyrup.


Igor Bonifacic

Igor Bonifacic is a Toronto-based writer interested in exploring the intersection of technology, entrepreneurship, and life.

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