Canadian entrepreneurs can spend a 15-minute ride with investors using UberPITCH


Uber is testing the idea of an entrepreneur “elevator pitch” with UberPITCH, a service inviting entrepreneurs to share a 15-minute ride with an investor to pitch their startup or idea.

On April 7, UberPITCH will launch in seven cities across Canada and operate between 11 a.m. and 3 p.m. To use the service, entrepreneurs must use a promo code according to their city; for example, Toronto would use PitchTO and Kitchener-Waterloo would use PitchKW. All rides — which end at the entrepreneur’s initial pickup point — are free. Entrepreneurs have seven minutes to pitch and seven minutes for feedback.

The service will be available in Toronto, Kitchener-Waterloo, Ottawa, Montreal, Calgary, and Vancouver.

“UberPITCH is a collaborative project that facilitates innovation within local startup communities,” the company said in a statement. “We’re pumped to help connect local entrepreneurs with the resources they need to accelerate the growth of their ventures.”

Investors include Hootsuite CEO Ryan Holmes, Dragons’ Den judge and Snapsaves co-founder Michele Romanow, Extreme Venture Partners managing partner Sunil Sharma, BDC IT Venture Fund managing partner Ron Warburton, iNovia associate Antoine Nivard, and Minhas micro brewery founder Manjit Minhas.

Jessica Galang

Jessica Galang

Freelance tech writer. Former BetaKit News Editor.

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