BetaKit’s Guide to Elevate Retail

noura sakkijha

Returning for its third year, Elevate is now simply too big for one event guide. So BetaKit has produced a guide to every event and stage taking place across the seven-day festival. You can find a link to each individual guide on our Guide to Elevate 2019 hub page.

The rise of the ecommerce giants has completely changed the way we buy: Amazon’s marketplace can ship you anything you want with same-day delivery, while Canadian-bred Shopify has turned entrepreneurs around the world into retailers with a few quick clicks.

“I realized a lot of those big brands were in trouble.”
– Noura Sakkijha

Enter the revenge of brick-and-mortar. Pop-up shops and product drops are increasing in popularity to the point where big-box retailers are embracing them. Even previously online-only brands are using physical spaces to attract new customers in the real world.

At Elevate Retail, attendees will gain insight into this new trend, as well as developments in mobile retail and digital payments. Noura Sakkijha, co-founder and CEO of Mejuri, will share the ins and outs of building her direct-to-jewelry startup, which closed a $31 million Series B round in April. Don Romano, President and CEO of Hyundai Canada, will also give a talk on how businesses can disrupt retail practices to drive success.

“I noticed a shift in trends when none of my friends wanted to go to any of the traditional fine jewelry companies to purchase jewelry anymore, and I realized a lot of those big brands were in trouble,” said Sakkijha.

At Elevate Retail, attendees will get a glimpse into the mindset of leaders paving the way for the next generation of commerce.

Click here or use the code “ELEVATELOVESBETAKIT” to purchase your Elevate 2019 tickets at a 20% discount.

BetaKit is an Elevate media partner.



Founded in 2012. BetaKit is built for the people tracking, financing, and building the next generation of Canadian business. Our mission is to connect, interrogate, and inform Canadian tech.

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