Berlin-based Helpling launched in December 2014, and as a young startup, already operated in more than 200 cities and 12 countries by the time it launched its Toronto mobile app in May of this year.
Canada is among four markets that Helpling is exiting, including Brazil, Spain, and Sweden. “It’s not one single cause,” said Philipp Hinz, global head of communications for Helpling. “It’s embedded in a review of our overall strategy.”
Asked about why Canada was chosen as one of the markets to exit, Hinz said that the growth in Canada wasn’t significant enough to stay, and that it would be more profitable to focus their efforts in core European markets. “Some countries adopt new business models quicker than others,” Hinz said.
“It was growing, just not as quick as others.”