Barrie-based web presence analytics software provider gShift announced this week that it has entered into a definitive agreement to acquire SiteCondor. The Austin, Texas-based company develops website auditing tools for digital agencies and content marketers. Terms of the deal were not disclosed.
“The acquisition of SiteCondor is a significant step forward in our strategy to empower digital marketers to fully maximize their investments in owned and earned media,” said Krista LaRiviere, gShift’s co-founder and CEO, in a statement to BetaKit. “Today, we’ve taken our platform to a new level. One which enables agencies and brands to more effectively compete by providing critical insight into their web presence, which informs their digital marketing strategies.”
gShift indicated that the addition of SiteCondor’s tools to its web presence analytics software will allow digital marketers to automatically conduct comprehensive website audits on all of their domains, as well as those of their competitors.
“As a joint customer of gShift and SiteCondor, this acquisition makes perfect sense,” said Nick Baken, managing partner at Purple Hat Marketing & Invixio. “As content remains king, it’s critical to know how to optimize it. With SiteCondor integrated into gShift, my company is able to advise clients on how, where, why and when to execute their content, search and social campaigns.”