Avrij Analytics raises $1.2 million to help sports teams track athletes’ off-field activities

Fredericton-based sports analytics platform Avrij Analytics has raised $1.2 million.

The funding was led by the New Brunswick Innovation Foundation (NBIF), which invested $500,000 in the company. Technology Ventures Corp and other private and public investors also participated in the round.

Launched in 2016, Avrij Analytics’ founders saw the need to develop a sports analytics platform while working as data science consultants in New York. The team said that they returned to New Brunswick to take advantage of the province’s startup resources.

Avrij Analytics provides sports organizations with a software platform that tracks, monitors, and predicts an athlete’s off-field behaviour. The company’s goal is to protect athletes’ brands and help sports organizations optimize the recruitment and management of their teams. Avrij Analytics takes into account activities like community involvement, an athlete’s online tone of voice, and a player’s charity work.

“We’re pleased to be back home and part of the growing startup scene in New Brunswick.”

“We’re pleased to be back home and part of the growing startup scene in New Brunswick,” said Carmen McKell, CFO of Avrij Analytics. “The landscape has changed dramatically over the years with new support for early-stage businesses. We look forward to a successful future as we build our sports analytics application in the province.”

Avrij Analytics said it plans to use the funding to integrate video, photo, and text analysis capabilities. The company currently has five local developers and data scientists.

“We’re proud to support Avrij and this innovative platform, and women in data science and sports in general,” said Raymond Fitzpatrick, the director of investments for NBIF. “Pro sports teams have already expressed interest and knowing that they were able to come home to New Brunswick to make this dream a reality is all the better.”

Photo via Avrij Analytics

Amira Zubairi

Amira Zubairi

Amira Zubairi is a staff writer and content creator at BetaKit with a strong interest in Canadian startup, business, and legal tech news. In her free time, Amira indulges in baking desserts, working out, and watching legal shows.