Eytan deeply believes that the success of the small business sector is one of the most important causes of our time. It has the potential to reduce income inequality, empower immigrants, and provide disproportionate leadership opportunities for female and minority businesspeople. Creating a banking service that is as modern as these companies is why Eytan started Ferst Digital. Prior to Ferst Digital, Eytan was a Sr. Engagement Manager for McKinsey & Company. He served many wonderful clients in Financial Services industry, usually on the topic of digital customer experience and financial inclusion.