Startup Canada Podcast: Building a PR strategy for your startup

By June 6, 2017
lyndon johnson

Scared of saying the wrong thing, resulting in unwanted spotlight from an unintentional blunder? The chances of showing up on the trend list on Twitter are lower than you think. PR specialist Lyndon Johnson warns entrepreneurs about being too risk-averse, and the real damages done by acting without caution.

“Blunders are strange. People think there’s a huge risk in doing something that will embarrass the company or individuals or upset customers. The blunder I see more often than not is people trying to activate relationships before they’ve built them, to the point where they’re randomly shouting at people, ‘do this, help me, buy this product’ before they have the relationship in place.”

Lyndon Johnson is the founder and strategic PR specialist behind the platforms ThinkDifferent[LY] and Comms.Bar. He moved to Toronto from the UK, marking the creation of his first public relations business.

Johnson saw an opportunity to innovate public relations and created his company to embody such innovation as well as tailor it towards modern business. More recently, his work in redefining how companies value and define public relations continues with his new platform, Comms.Bar.

In this week’s #StartupPodcast, host Rivers Corbett talks to Johnson about his unique approach to PR, his approach to helping his clients, and the stories behind what drove him to create his business.

The Startup Canada Podcast Show is a production of Startup Canada, a grassroots, entrepreneur-led movement to bring together, celebrate, and give a voice to Canada’s entrepreneurship community. On the podcast, award-winning entrepreneur host Rivers Corbett speaks with the movers and shakers of Canada’s entrepreneurship community to give a glimpse into the future of business, and share insights on everything from social innovation to the future of work, investing, and why we need to think bigger to take our businesses global. Join Rivers Corbett for new episodes every Tuesday airing at 10 AM ET for lessons, trends, and opportunities in entrepreneurship from Vancouver to Fredericton; and Israel to Peru.

You can find every episode of The Startup Canada Podcast Show at www.startupcan.ca/podcasts/.

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