Today in key hires: Sortable begins growth of Toronto team, Vision Critical announces new CRO

Two Canadian startups announced major additions to their teams; BetaKit pulled together this roundup to give you the latest on these company developments.

Sortable announces two key hires for new Toronto office

Waterloo-based Sortable, an ad optimization platform that analyzes publishers’ sites and pairs them with the most suitable partners, announced that it is opening an office in Toronto.

The company is also adding two new members to its team, both of whom will be among its first Toronto-based employees.

Jennifer Fields, who was formerly the head of national agency sales at Kijiji, is joining as Sortable’s head of strategic partnerships; while Lila Hunt, who has served in several roles at Index Exchange, is joining as the publisher solutions architect.

Sortable said opening a Toronto office will help the company scale its operations, and expects to benefit and learn from other startups in the Toronto region.

“Toronto has the largest pool of endemic digital publishing talent in Canada,” said Christopher Reid, CEO at Sortable. “Setting up shop in Toronto gives us the opportunity to grow our team and benefit from others’ industry experience.”

In January, Sortable announced the addition of former VICE Canada CRO Ryan Fuss to its team. The company was also among Deloitte’s Technology Fast 50 list announced in November 2016.

Vision Critical appoints Marco Bussadori as CRO of North America

Vancouver-based Vision Critical, which provides customer intelligence software and support, has hired Marco Bussadori as its chief revenue officer (CRO) for North America.

Bussadori, who was previously at BMC Software, has served in a number of general management and sales roles in areas including cloud, security, Internet of Things, digital infrastructure, and artificial intelligence organizations. Bussadori has also served as an advisor in enterprise transformations, M&A transactions, and to several startups in Silicon Valley.

“Marco has the experience and expertise we need to fully exploit this opportunity, and we’re thrilled to have him join us at this critical time in our growth,” said Scott Miller, CEO of Vision Critical.

As Vision Critical’s CRO for North America, Bussadori will lead the company’s North American sales and customer success teams.

“It’s an exciting time to join Vision Critical, with the recent launch of its upgraded platform and a roster of stellar brands within its customer base,” said Bussadori. “I look forward to working with the leadership, sales, and customer success teams to further strengthen the company’s leadership position as more and more companies realize the critical importance of accessible, sustainable customer relationship intelligence in achieving their long-term business goals.”

In November 2016, Andrew Reid, former founder and president of corporate innovation of Vision Critical, announced the launch of his own startup, VC Labs. Vision Critical also sold its North American Research Consulting Division to MARU Group in February 2016.

Amira Zubairi

Amira Zubairi

Amira Zubairi is a staff writer at BetaKit. As a fourth-year journalism student who has written primarily about entrepreneurship, Amira has developed a growing interest in Canadian startup, business, and tech news. In her free time, Amira enjoys reading, baking and watching legal shows.