Today in company updates: Sortable launches analytics tool, Highmark Interactive announces Olympic athlete advisors

This week, several Canadian startups have made announcements, launching new features, partnerships, and more. Here’s the latest on Canada’s movers and shakers.

Sortable launches analytics platform for content, revenue, and marketing teams

Waterloo-based Sortable, an ad optimization platform that analyzes publishers’ sites and pairs them with the most suitable partners, has launched Sortable Analytics.

Sortable Analytics leverages machine learning to help companies’ content, marketing, and revenue teams measure the effectiveness and impact of campaigns, layouts, and content through a unified dashboard. Users are also given access to data and insights to help them make more informed decisions for their business.

“With our unified reporting from all ad partners, publishers don’t have to consolidate data from dozens of different sources. This data allows publishers to test different page layouts, traffic sources, content types, and nearly anything else they can think of and see how it affects revenue and user experience,” Sortable wrote in a statement. “Sortable Analytics connects to Sortable’s agnostic monetization stack, which can work with any ad partner, utilizing machine learning to set dynamic price flooring for every impression.”

In July, Sortable announced that it is opening an office in Toronto. At the same time, the company hired Jennifer Fields as its head of strategic partnerships, and Lila Hunt as the publisher solutions architect.

Olympic medalists and professional athletes join Highmark Interactive’s advisory board

Toronto-based Highmark Interactive, a digital therapeutics company that uses video games to help people with concussions and other traumatic brain injuries, has announced new members of its professional advisory board.

The board members include Hayley Wickenheiser, who played for Canada’s national women’s hockey team for 23 years and is a five-time Olympic medalist; Mark McMorris, a professional snowboarder with an Olympic bronze medal; Bryce Salvador, a former NHL defenceman and captain of the New Jersey Devils; and Andy O’Brien, director of sport science and performance for the Pittsburgh Penguins.

“Major athletes are looking to the private sector for help in the fight against concussions,” said Wickenheiser, who will serve as the board’s co-chair. “It’s great to be a part of such a collaborative team of athletes, doctors and tech innovators who care deeply about supporting the research and treatment of traumatic brain injuries.”

Sanjeev Sharma, co-founder of Highmark Interactive, said the professional advisors will complement the company’s team and mission because of their understanding of concussions.

“We believe entrepreneurs will have an important role in tackling the concussion epidemic through the development of new technologies that will be instrumental to managing injured patients,” said Sharma. “Our professional advisors are the perfect complement to our diverse, world-class team. They have seen the impact of traumatic brain injuries firsthand. Their leadership and insight will be invaluable to our success.”

Highmark Interactive raised a $2 million seed round last month.

Amira Zubairi

Amira Zubairi

Amira Zubairi is a staff writer at BetaKit. As a fourth-year journalism student who has written primarily about entrepreneurship, Amira has developed a growing interest in Canadian startup, business, and tech news. In her free time, Amira enjoys reading, baking and watching legal shows.