Slyce breaks into grocery retail with PDN’s Shopper app integration

Shopper app

This week, Slyce announced that Purchase Decision Network has integrated the startup’s image recognition platform into its grocery list creation app, Shopper. The new feature, dubbed Snap2Add, lets Shopper’s 1.75 million users snap photos of grocery products at home – including non-packaged items – to add them to the app’s mobile shopping list.

The partnership is significant for Slyce, as it will share in monetization generated from the app through ads and offers, as well as analytics (per the agreement, Slyce will collect data on shopping preferences and product trends). PDN has also committed to promoting Slyce’s visual search capabilities to third party shopping apps within its network (PDN currently powers 10 million shopping trips monthly). Crucially, the integration partnership is another validation point as Slyce looks to push its white label ‘want engine’ into new verticals.

Douglas Soltys

Douglas Soltys

Douglas Soltys is the Editor-in-Chief of BetaKit. He has worked for a few failed companies and written about many more. He spends too much time on the Internet.