Shopify’s new Unity Buy SDK lets game developers sell products in-game

Shopify Unity SDK

Announced yesterday at Shopify Unite in San Francisco, Shopify’s new Unity Buy SDK allows game developers to sell merchandise directly within their titles.

Developers that implement the SDK can sell real-world merchandise like shirts, mugs and toys, all without forcing the player to leave the game. One of the first examples of a developer utilizing the SDK is Toronto-developed Snowman’s Alto’s Adventure. According to a recent tweet from Shopify regarding its partnership with the developer, users will soon be able to buy plush Llamas and other merchandise from within Alto’s Adventure.

The SDK also supports Apple Pay, making the process of purchasing real-world merch in-game even easier thanks to Touch ID integration.

While this is a great move for game developers looking to further monetize their titles, there is potential for content creators to abuse the platform, coupling game-related micro-transactions with additional in-game t-shirt sales.

Still, if used conservatively and in a way that makes sense — it will also help if the developers sell items actually worth buying — this could be a positive move for the gaming space.

In addition to the Unity Buy SDK, Shopify also announced a new self-designed chip and card reader, and the SMS-based Shopify Pay platform at Unite.

This article was originally published on MobileSyrup.

Patrick O'Rourke

Patrick O'Rourke

MobileSyrup staff writer | It was all a dream I used to read EGM magazine