Shopify redesigns POS as part of focus on bricks-and-mortar merchants

Shopify announced that it is extending the latest redesign of its ecommerce platform to Shopify POS.

Shopify said Shopify POS’s new look — which includes a variety of new illustrations, iconography, colours, and layouts — aims to help merchants create more personal sales experiences for customers.

“Our new look and feel for Shopify POS ensures that you can sell to customers anywhere, on any device.”

“Our new look and feel for Shopify POS ensures that you can sell to customers anywhere, on any device,” Shopify wrote in a blog post. “We know that selling in store, at a pop-up shop, or at markets can be challenging, so your point-of-sale system should be seamless. That leaves more time for you to focus on providing your customer with an amazing experience.”

Shopify said through the redesign of the Shopify POS app, users can now add information about their customers into shopper profiles, which can be used to help with online marketing and staying connected with customers.

Other features in the redesigned Shopify POS platform include allowing merchants to refund customers in person for a purchase they made through an online store, as well as new app navigation that is meant to let users move through tasks more efficiently.

Shopify POS’s makeover comes at the heels of several announcements targeting the company’s in-person merchant base, including the launch of Shopify Pay and self-designed chip and card reader.

Shopify plans to launch new features for Shopify POS throughout the rest of 2017.

Amira Zubairi

Amira Zubairi

Amira Zubairi is a staff writer at BetaKit. As a fourth-year journalism student who has written primarily about entrepreneurship, Amira has developed a growing interest in Canadian startup, business, and tech news. In her free time, Amira enjoys reading, baking and watching legal shows.