Sentinel Alert announces partnership with Newfoundland and Labrador Liquor Corporation

Sentinel Alert has signed a pilot agreement with the Newfoundland and Labrador Liquor Corporation (NLC).

Sentinel Alert creates safety software that uses data analytics to detect and predict worker accidents, and the agreement will focus on exposing unknown hazards around overexertion, specifically lifting and moving heavy products.

“Maintaining a high standard of safety for our team is core to NLC’s mission. Continually improving safety processes is key, but it’s difficult to manage what we can’t measure,” said Kevin Kelly, VP of HR and Corporate Administration with NLC. “Sentinel Alert provides this insight and helps us uncover hidden safety risks to design safer work environments for our team.”

Early this year, St. John’s-based Sentinel Alert raised $525,000 in a round led by Pelorus Capital, the manager of Venture Newfoundland and Labrador, and private angel investor Killick Capital.

“NLC is a data-driven organization — it’s at the core of how they do business and how they approach safety,” said Sarah Murphy, CEO of Sentinel Alert. “During the pilot, we’re able to present NLC with new safety data that measures lifting trends of their workforce. This sort of data is not available through traditional safety programs. We’re working together to impact one of the biggest safety challenges in North America.”

Jessica Galang

Jessica Galang

Jessica Galang is BetaKit's News Editor.