InteraXon, the company behind the brain-sensing headband Muse, has been having a good run since it launched five years ago. The company recently raised a $10 million Series B round, two years after raising a $6 million Series A. The headband itself is already widely available at Best Buy, with the company achieving $3.5 million in sales the first few months on the market.
On this week’s edition of The Disruptors, InteraXon CEO Ariel Garten made the case for how the company’s headband is changing the way people think about meditation. Host Bruce Croxon, who has used Muse is the past, raved about how the headband helped him improve his golf game. “I buy into the meditative aspects, but if you can be in the moment playing golf, you’re going to play better,” Croxon said.
Kanwar, however, questioned if it could be a disruptor. “My question is, is it a novelty? Do you use it a bunch of times during the week and then, like my Fitbit, you’re kind of over it?” Kanwar asked. For its part, InteraXon says that the average active Muse user uses the device 5.8 times per week.
Watch InteraXon CEO Ariel Garten pitch below and decide for yourself.
