Hoostuite acquires Zeetl to enable voice interactions to social media conversations

Earlier today Hootsuite, one of Canada’s best technology success stories, announced it raised $60 million. In addition, the company stated will use the investment to purchase businesses that will expand its offering. One of those is Zeetl, a company that social telephony platform that is also based in Vancouver.

The terms of the deal were not disclosed. According to Zeetl’s website, they bring the “power of voice interactions to social media conversations.”

“Company posts unique link on Twitter or Facebook in reply to customer complaint. There is no need for customer to follow and DM company. Link is publicly available but accessible only to specific customer through authentication. Once link is opened, customer is provided with dedicated local support phone number and SkypeID. Zeetl allows brands to stay in control of brand image online and take support conversations offline, by providing instant frictionless voice channel between customers that seeks assistance on Twitter or Facebook and support team.”

Ryan Holmes, CEO Hootsuite, said they are planning on adding a new voice solution that will better empower customer service teams around the world. “Acquisitions form an important part of our growth strategy. We’re expecting big things from the brilliant team at Zeetl and Brightkit and are looking forward to getting this technology into the hands of our customers,” said Holmes

Ian Hardy

Ian Hardy

Ian is the Director of Partnerships for BetaKit. He's been quietly creating and building things for years and is completely addicted to Tim Hortons.